Imagine that a group of salespeople from a company’s Paris headquarters get together for a meeting.
Otherwise, governments are mandating not just biofuel consumption but hunger and unsustainable resource use. The goal of the program is to identify policies and international agreements that foster sustainable development.
Like it or not, English is the global language of business.
Now consider that the same group goes on a sales call to a company also based in Paris, not realizing that the potential customer would be bringing in employees from other locations who didn’t speak French. Sitting together in Paris, employees of those two French companies couldn’t close a deal because the people in the room couldn’t communicate.
It was a shocking wake-up call, and the company soon adopted an English corporate language strategy.
The media instantly picked up the story, and corporate Japan reacted with fascination and disdain.
Honda’s CEO, Takanobu Ito, publicly asserted, “It’s stupid for a Japanese company to only use English in Japan when the workforce is mainly Japanese.” But Mikitani was confident that it was the right move, and the policy is bearing fruit.The European Union is considering reforms that would reduce further growth in demand for first-generation biofuels by 50%.The United States would do well to consider similar reforms that recognize the food-versus-fuel conflict.The authors estimate the consumption increases implied by full implementation of such mandates in the seven countries/regions with the highest biofuel consumption, suggesting a 43% increase in first-generation biofuel consumption in 2025 over current levels.A 43% increase over current levels would likely require 13-17 million hectares more land than we are currently already devoting to biofuel production and approximately 145 billion more liters of water.Microfinance / Savings Groups Working Group on Latin Am.