Most seasoned #vintagelovers credit Coco Chanel with popularizing costume jewelry, as she introduced faux jewels to wear with each of her collections.The lesser-valuable jewelry was nicknamed “costume” because Chanel encouraged her clients to only wear the jewelry with one of her outfits for one season. It was thanks to 1950s fashion that costume jewelry rose in prominence for the everyday woman to wear.Liz Claiborne has been the owner of the trademark since 2000.
The designer, Edmond Mario Granville, would remain with the company until his death in 1969. Monet can be thanked for many technological advancements in jewelry production.
The “friction” ear clip and the “barrel clutch” for pierced ears were invented by Monet.
It’s safe that say that the smooth style of this new costume jewelry trend was because more and more women were entering the workplace in middle to upper management roles in the ’70s.
They weren’t the secretaries – think Joan from Mad Men – wearing bling bling to the work place to sit and be pretty. They were fast becoming boss ladies and their wardrobe decisions shifted to reflect that. Modern Monet is easy to purchase from any department store jewelry counter.
Beginning in the ’50s, it’s safe to say that jewelry was as ubiquitous on a woman as wearing a pair of shoes!
I didn’t share every single vintage costume jewelry designer in this post – or every single fact! Please spread the #vintagelove and knowledge in the comments! Monet was founded in 1919 by brothers Michael and Joseph Chernow as a monogramming business. The company did so well that in 1934 they hired a designer with a background from Cartier.
Or, you could be an underground DJ spinning in Tokyo with a piece of Monet from the ’70s hanging like a Flava Flav chain from your neck.
There’s no limits to the “who” behind the “how” of vintage costume jewelry.
Vintage Some of the nicknames collectors have given stones over time might be more commonly used, but sellers of replacement stones may describe their wares based on what's listed on vintage packaging rather than using these more casual monikers.