Online dating revenues are growing 10 percent to 15 percent per year, on track to hit one point nine billion dollars within three years, according to Piper Jaffray.
The pullback in consumer spending hasn't slowed down the industry at all: if anything it seems to have made Americans more eager to settle down.
Compu Date is competing against three styles of competitors.
The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
Busy lifestyles can appreciate this form of interactive dating.
With the ability to apply filters such as age, height, body type, faith, ethnicity, social habits and geographical location the pool of candidates can be narrowed down to a member likings.
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment.
Industry experts believe that the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.
Compu Date must appear to be the "hip" new thing, it needs to give off the appearance as being a cool thing to try, not some last resort for singles.
Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match.
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.