On December 12, 2013, Instagram added Direct, a feature that allows users to send photos to specific people directly from the app.
Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.
Images uploaded to a user's story expire after 24 hours.
On October 13, 2016, Instagram launched a desktop client for the first time on the Windows 10 platform, which can be downloaded via the Windows Store.
On May 11, 2016, Instagram updated its app design with thinner icons and a pinker, more abstract logo.
On August 2, 2016, Instagram launched Instagram Stories, a Snapchat-like feature which allows users to take photos, add effects and layers on top of said photos, and add them to said user's Instagram story.
On March 11, 2014, Instagram released an updated Android app with performance improvements and a flatter interface.
The update was primarily intended to reduce the app's file size and resource usage, and it was optimized for and tested on low-end smartphones sold in emerging markets, such as the Samsung Galaxy Y, which was popular in Brazil at the time.The company's Global Head of Business and Brand Development—a new position for Instagram—was announced in mid-August 2014.Facebook's former Regional Director James Quarles was assigned the role, which manages Instagram’s revenue strategy, in addition to both the marketing and sales teams.In September, version 2.0 went live in the App Store (i OS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon.On February 2, 2011, an announcement revealed that Instagram had raised million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo.On November 21, 2016, Instagram launched live video, which allows users to broadcast live on Instagram, for up to one hour.